Posté le 17 janvier 2012 par Mark Salsa - Lifestyle
Just after the turn of the year, Nike posed the question, âHow will you #makeitcount in 2012?âOn January 19th, we can look forward to something innovative, and if it werenât for this video featuring a huge variety of athletes, the â+â insignia might have you thinking this will be a Nike Running annoucement. But with everyone from skateboarders to Kevin Durant spliced into the teaser video youâll see after the jump, itâs truly a mystery whatâs in store.
Tags : make it count, Nike, track shoes
Posté le 15 dĂ©cembre 2011 par Mark Salsa - Lifestyle
We were excited about the new packaging set-up of the Air Jordan XI âConcordâ, which is set for a release on December 23rd of this year. It brought in the inner child in all of us, when we used to open our Christmas gifts and play with the box and wrapper instead of the actual toy. Of course, it wonât go as far as that, because the sneakers are what really matter, and with the Air Jordan XI Concord being the greatest Air Jordan of all-time, weâre certain that the box will excite us forâŠa second or two before we put the kicks on our feet and rock âem with pride.
AVAILABLE @ INDUSTRIESHOP.COM!
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Tags : 11, air, air jordan concord, collectors, conord, jordan, Nike, retro, sneaker, XI
Posté le 14 dĂ©cembre 2011 par Mark Salsa - Lifestyle
As fashionâs preeminent pop culture shock-trooper, Jeremy Scott has been responsible for the most outrageously excessive sneakers ever designed. You might love them to death, others will hate them with a passion â but thatâs probably the point. There is simply no way you can ignore the sheer bravado of Scottâs signature smash-up aesthetic. From Superman sequins, silky tassels and Flinstoneâs bones to winged feet and fluoro snakeskin, Jeremy has always shot his load first and asked questions later. Anticipating an interview as OTT as his mad man-child image might suggest, we were as surprised as anyone to learn that Jeremy is a rather thoughtful, polite and modest character. Still, we did manage to get a few good ones in, as our man in Paris, Mr Jay Smith, talked plushies, furballs, fashion and fun.
Jeremy Scott, youâre truly an Original! What do you enjoy about being so outrageous?
Everythingâs just really organic actually. I follow my inspiration. I follow my heart. Itâs very genuine in that sense.
Youâre more associated with high fashion than street culture and yet kids these days seem to swing from one to the other quite easily.
You know, I donât think of it as two separate things. Like I was saying, itâs organic for me that there are things that I love, like tennis shoes and watches and pop culture. And then thereâs elements of what I think I can bring that have never been there before, which maybe comes from fashion or a design side. And itâs the two elements coming together that inspires me.
Do you think that people take fashion too seriously?
Yes I do. It should be fun, it should be something that you play with. Fashion should be… frivolous. I guess the thing thatâs hard for me to understand is why other people see fashion in that way, because I just donât. I donât think I see life in that way either. Even when really bad things happen, I can still kind of chuckle about it. It doesnât mean itâs not serious. But I could still probably make a joke about it, you know? And have a little laugh, even though Iâm upset. I just think of fashion as a church, where they kneel down and pray in front of a blouse. Itâs not meant for that! I want my clothes to have a life. I want people to live in them and wear them and create memories in them, meet their boyfriend and then have pictures on Facebook, then going back and thinking âOh, I was wearing that jacket,â and that has so much more emotion instead of something thatâs so precious you donât even want to wear it!
Totally! So letâs get into sneakers. Are they part of the everyday life of Jeremy Scott? What is your link with the sneaker world like?
I love that I live in two different worlds. I have the sneakerhead boys that have this whole other culture and of course, I have my fashion people. And then there are the people that mix the two together. For me, it was just such an overwhelming joy when I was asked to do my first shoe with adidas. From that first shoe to go on to the Keith Haring adicolor one, and then when they proposed a continuing collaboration where I can develop footwear from scratch, it was really a dream come true.
I had a feeling you were a high top guy? How much of you is in your design?
I love and always wear high tops, as you can probably tell, because most of my designs are high tops. Iâm constantly trying to think about things that I want to wear, what my friends would want to wear. And just trying to create something thatâs new, thatâs exciting. Iâm overwhelmed with how passionate everyoneâs response has been, which has made me feel really great, because it validates the belief Iâve had for a long time that people want exciting things. They want new things. Theyâre not afraid of it. They just need it to be accessible. High fashion is usually way too expensive or way too limited, or theyâre like one-offs because you know, no one can really manufacture this stuff. I want people to have my clothes and wear them and I want to make memories that maybe in 10 years or 20 years, can be found again. And by that I mean a new cool kid like you in 20 years will say, âOh my God, I want this!â You know what I mean? I also feel like people need to have a little more fun with their footwear. I reckon that some of the things that people wonât do upstairs, theyâll do downstairs. Like the Teddy Bears. As crazy an idea as that was, and as crazy an image as it was, this is my best selling shoe today.
And itâs definitely not the easiest sneaker to wear!
Itâs not, but it hit retail in February and it sold out almost everywhere, super fast.
I was wondering what adidas thought of it when you sent the design in…
Actually, the numbers come through first by the stores ordering it. Everyone took to it really well, surprisingly. And of course there was the great New Years Eve Lilâ Wayne debut, which made me very proud because I couldnât think of a better person. Heâs so supportive of my work and heâs always wearing my pieces, heâs so cool. To have him, of all people, wear the Teddy Bear was like… I couldnât have imagined a better fit. Itâs like âOkay, here he comes out of jail you know, the toughest, tattooed dudeâ and then heâs got the Bears on. So that was a really big plus for me. I loved that. And I love this cover! (points to Sneaker Freaker Issue 20). I was so happy. It was the first time adidas was on the cover of Sneaker Freaker, all thanks to me! (laughs).
EnchantĂ©! We had to put them on the cover! Would you consider yourself a sneaker freaker? When asking that, I canât imagine you during the day, checking on sneaker blogs or…
No, to be honest Iâm not. Sometimes I think, âOh God, should I be doing this because now my stuff is so much part of that world.â When things come up on any of the websites, Iâll see it because people will be Tweeting it to me. But I donât really pay attention to… I donât know, New Balance dropping some old shoe. It just doesnât pertain to me and I think part of whatâs great about my work is that itâs just in its own world.
Thatâs true. Just backtracking a little, we also wanted to ask about the adidas âMoneyâ Forum Mids you designed many years ago. The price is crazy for a pair of them nowadays.. did you know that?
I created that âMoneyâ jacquard, which was a silk fabric for my last show in Paris when I first lived there. There were two options I was working on, and the factory got confused and mixed it up, and as we were kind of running out of time, we decided to do the money print on a classic high top, and we picked the Forum because it could be handmade in Germany. I think there were 100 pairs and thatâs why theyâre so special. People have offered $7000 upward for them because Iâm never making them again. Iâd refuse to do it. I want to respect the people that have appreciated it so much and who have blessed that shoe with what it is. And frankly, a lot of people copied it in one way or another since then. So, I wouldnât want to re-copy myself on that one. That was the first project, nearly 10 years ago. The next thing I did for production was the adicolor.
Your furry shoes, like the Teddy Bears and the Panda, makes me wonder… are you a plushie, or is it a plushophile?
I know what that is… plushie? Noooo Iâm not! (laughs). Thatâs a very interesting point though, that you make. Do the plushies like it? Thatâs an interesting question.
Iâll check on the plushie forums.
Yes, you should see if plushies are writing about it. Well, they get dressed up as animals. They get in those costumes and go to âthoseâ plushie parties…
(AT THIS POINT, JEREMYâS PR LADY INTERVENES AND ASKS US TO STOP TALKING ABOUT PLUSHIES. AKA THOSE WHO LIKE TO HAVE SEX WITH STUFFED ANIMALS)
After doing the Mickey shoe and having such a cute little head on the tongue, I just kept thinking, âHow do I do another shoe like that?â I had been wanting to do faux fur, and it just kind of all collided and I thought… teddy bear! For my work in the past Iâve had teddy bears with machine guns and thereâs been bears in my art. I mean everyone recognises a teddy bear. I tried to make it the most iconic teddy bear look that you could ever imagine. With the pick-me-up hands, it almost looks like a childâs toy.
Are you alone in the creative process or do you have a design team?
No, I design everything myself. I have no team for adidas and no team for my own â I mean, I have people that work with me â but no one that designs anything. So yes, itâs totally different than perhaps how other designers work.
So we get truly 100% of your personality?
Yes, and I think thatâs what resonates with people and thatâs why it is so unique. Itâs not just simulated, itâs not watered down. Itâs like… this is it! I touch everything and I go through every last detail. I mean, adidas can tell you, yesterday I realised there was a minute difference between a sample they had and the one I had. And I was thinking âWhatâs going on here?â So Iâm very, very active and in control of the whole process, from my ideas til the end product. To have it really end up the way I want it to be, I do need to have my hands on everything.
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