Posté le 18 mars 2011 par Peter Tash
Adidas today launched what it’s describing as its « largest marketing campaign in history, » packed with enough pro athletes, pop stars and adrenaline overload to finally put it on par with heavy-spending competitors Nike and Reebok. (UPDATE: Commenter rightly points out that Adidas owns Reebok, which I have to say I didn’t know.) The « All Adidas » [...]
Tags : " packed with enough pro athletes, adidas, Adidas today launched what it's describing as its "largest marketing campaign in history, but is going big really the smart route for Adidas to take in a field already crowded with powerhouse brands? In other words, includes Derrick Rose of the Chicago Bulls, mainstream rapper B.o.B., plus a whole mess of skateboarders recognizable only to people who own skateboards. It's an impressive cast, pop stars and adrenaline overload to finally put it on par with heavy-spending competitors Nike and Reebok. (UPDATE: Commenter rightly points out that Adidas owns Reebok, shown below (with two print executions featured after the jump), singer Katy Perry, soccer stars David Beckham and Lionel Messi, sure, which I have to say I didn't know.) The "All Adidas" campaign was created by Montreal agency Sid Lee, which was named global lead for the Adidas brand in 2010. The campaign's 60-second anthem spot, wouldn't it better if the ads seemed more like Adidas trying to be Adidas and less like Sid Lee trying to be Wieden + Kennedy?